Article
Michael Conroy on Activist Campaigns and the Certification Revolution
SocialFunds writer Bill Baue speaks with Michael Conroy about his new book, Branded! How the “Certification Revolution” is Transforming Global Companies...[I]n his…book…Conroy tells an exciting story of activists campaigning against companies--and companies responding! The two sides moved from antagonism to tense collaboration in the creation of certification schemes that solved activist concerns while preserving--and often boosting--companies' profitability. [refers to Nike, Wal-Mart, Union Carbide (part of Dow)]