Article
New ethic: Just do it right - Smart firms know acting socially helps the bottom line
There is a strong business case for sound ethical and environmental practices that is just beginning to be effectively articulated. It is based upon three factors: The effect on their reputation of doing wrong (or right), the financial risk attached to litigation, and the competitive advantage of getting out in front of regulation. [refers to Nike, Sony, BP, Unocal, Shell, McDonald's]