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Article

1 Feb 2012

Author:
Susanne Gusten, New York Times

New Twists and Turns in Turkey's Head-Scarf Debate

Covering her hair with a...scarf, Ms. Kilic steered the...Mini down winding forest roads...for a[n]...episode of her television program, “A Passion for Cars,”...The program on the private station...aired without causing a stir, but when a photo of the women and the car appeared...in...the daily newspaper Hurriyet, Ms. Cetinkaya received a call from Borusan Holding, the company that distributes the Mini and BMW brands in Turkey. “We have seen pictures of a head-scarved woman posing with you and a Mini, and that creates an image problem for us,” Hakan Bayulgen, the Mini brand manager for Borusan...Borusan notified Ms. Cetinkaya that it was canceling a sponsorship deal that had been agreed to...An outcry against what was perceived as a denigration of covered women followed...spreading quickly from social media to television talk shows and newspaper columns...Borusan’s chief executive...announced that Mr. Bayulgen had resigned...[he] added that the company offered its “deepest apologies to all our compatriots, whatever language, religion, race, creed, attire or lifestyle they may have.”