Consumers...visit the www.loveearthinfo.com site to view the management supply chain of their piece of jewelry from the mining and processing of gold and silver..., then processed into gold and silver..., on to Aurafin's jewelry design and manufacturing facilities...and finally shipped to Wal-Mart... Aurafin is a brand of Richline Group, Inc., a subsidiary of Berkshire Hathaway... [The] more significant breakthrough as far as gold miners may be concerned is the selection of Newmont Mining [for the Love, Earth line]... Newmont uses cyanide in its gold processing, but is also one of the first signatories to the International Cyanide Management Code... [O]fficers from both Conservation International, which is a partner in the Wal-Mart Love, Earth program, and Earthworks...said they both believe that adherence...to the International Cyanide Management Code is helping to protect the environment from cyanide used in mining processes. [also refers to Kennecott Utah Copper (part of Rio Tinto), Tiffany, Sam's Club (part of Wal-Mart)]