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Story
1 June 2006

Consumers Intl. says 20 top drug companies' marketing practices mislead the public on drug safety

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Article
1 June 2006

[PDF] Branding the Cure: A consumer perspective on Corporate Social Responsibility, Drug Promotion and the Pharmaceutical Industry

Author: Consumers International

Main findings: Limited transparency in reporting CSR information...New marketing tactics may not be to consumers’ benefit...Breaches of regulations and CSR codes occur with regular frequency showing weak industry self-regulation...Strong and effective...

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Article
1 June 2006
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Author: Consumers International

Resultados principales: Transparencia limitada a la hora de informar sobre RSE...Las nuevas tácticas de publicidad pueden no beneficiar a los consumidores...Las violaciones de los reglamentos y códigos de RSE ocurren con frecuencia periódica, lo cual...

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Article
1 June 2006
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Author: Consumers International

Les principaux résultats: Transparence limitée en matière de signalement des informations relatives à la RSE...Il se peut que les nouvelles tactiques marketing ne soient pas dans l’intérêt des consommateurs...Des violations des règlements et codes RSE...

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