...In ‘Beyond Corporate Social Responsibility’, Jedrzej George Frynas, a professor at the UK’s Middlesex University Business School, asks whether CSR successfully addresses the key business-society challenges facing the oil industry, and answers with a strong ‘no’... Frynas identifies two main underlying reasons why, in his view, CSR has failed to meet such challenges [environmental issues, development and governance]. The first is that the business case for CSR is not always adequate... Frynas’ second claim is that oil multinationals often do not, or choose not to, fully recognize the breadth of their impact on wider society, and are thus unwilling to take responsibility for them...[I]mproving upon CSR as it stands still presents perhaps the most practical means of enhancing the positive impacts of oil multinationals on society. [refers to BP, Exxon, Chevron, Petrobas, Statoil]