[T]he impact [of the Children's Rights and Business Principles (CRBP)] has been minimal [in Nigeria] as many companies do not consider Children’s Rights their business...I think it is due to a lack of understanding of what the CRBP is trying to achieve and what is expected of companies...Businesses cannot sit on hand while children around them go hungry; are out of school; are malnourished, abused and lost without a future...The business sector has the enormous potential to affect the lives and development of the children of this country...We...need business CEOs to champion this cause...[Refers to Addax Petroleum Development, Credit Suisse First Boston, Diamond Bank, IKEA, Nestle Foods Nigeria, Rosy Blue, Telnet, Promasidor Nigeria, UBA, Unilever Nigeria]