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Article

28 Oct 2004

Author:
Amanda Griscom Little, Grist

Patagonia clothing founder ponders politics, saving Earth - Yvon Chouinard says he's in business to make better world, not clothes

We're [Patagonia] helping voters [in US elections] register online and at our retail stores and asking them to make the environment their No. 1 priority. We're not telling anybody how to vote. [also refers to Gap, Levi Strauss, Nike, Ford, Stonyfield Farm, Ben & Jerry's (part of Unilever), Working Assets, Toyota]