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Article

1 Mar 2008

Author:
Business for Social Responsibility (BSR)

[PDF] Drinking It In: The Evolution of a Global Water Stewardship Program at The Coca-Cola Company

This report explores the role of the private sector in responsible management of global water resources so that readers can understand how their own companies can become catalysts for positive change [by] summarizing the journey of The Coca-Cola Company (TCCC) over five years... In five years, growth has been significant: from a major reputation crisis in 2002 involving communities and government authorities in southern India to a 2007 call for corporate “water neutrality,” TCCC has developed and continues to evolve one of the more sophisticated water stewardship programs in the private sector... However, true sustainability as it relates to water will involve more than “neutralizing” the volume of water that TCCC uses. [Includes "Key Takeaways for Companies". Also refers to Hindustan Coca-Cola Beverages]