Even if effective monitoring engenders significant costs, the potential to positively transform the lives of millions of children means they can legitimately be passed onto the consumer. Where companies are failing, regulations must be implemented. Organic and Fairtrade cotton are welcome initiatives in the drive towards child-labour-free cotton, but with a tiny proportion of the market, it is clear that political will, coupled with pressure on clothing suppliers, are crucial to ensure children are kept from the fields in the cotton industry. [refers to Continental Clothing, Bayer, Syngenta, Emergent Genetics (part of Monsanto), Allenberg, Louis Dreyfus, Cargill, Dunavant, Plexus Cotton and Reinhart]