The IMPACT project (“Impact Measurement and Performance Analysis of CSR”) has been the first systematic attempt to assess and measure the contribution of CSR to the social, economic and environmental goals of the EU...IMPACT explored how companies in Europe...define and perceive corporate responsibility [and] the nature, structure of and motivation for organisational responses...There are no established and accepted methodologies to measure societal impacts from companies or their CSR/sustainability activities...[T]he responsibility of companies needs to be analysed in terms of impacts [and] there is no practice in companies to discern effects stemming from voluntary activities...and other company activities...[refers to VW, Bosch, FIAT, Renault, Mango, H&M, Marimekko, Telefonica, KMD, Danish Telecom TDC, Nokia, Telenor Hungary, HOCHTIEF, Budimex, KESZ, Auchan Poland, Colruyt, Co-op, Waitrose]