In order to assess the perspectives of business leaders on business and human rights as part of their companies’ role in society, the IHRB has conducted a first global survey…The…survey was…completed by 97 people including directors of global communications and CEOs…[findings include that:] Over half of the respondents are aware of the growing numbers of claims of human rights abuse against business…Maintaining a good reputation is felt to be the prime motive for businesses in attending to human rights…Only a quarter know the UN framework “Protect, Respect, Remedy” very well. Most…rate the risk to their organisation from human rights issues as low…33%...say their organisation has no formal policy on human rights…Only a third…measure the impact of their business on human rights…The biggest stumbling block to embedding human rights is likely to be incomprehension among key managers. [refers to AngloGold Ashanti, Apple, Asahi Kosei, Barrick Gold, Boeing, BP, Chiquita, Google, Lundbeck, Maersk (part of A.P. Moller - Maersk), Monsanto, News International (part of News Corp), Nike, Novartis, Prada, Primark (part of Associated British Foods), Ramboll, Roche, Shell, Southwest Airlines, Statoil, Unilever, Vodafone]