As globalisation has confronted the business community with a new set of human rights challenges, companies have a growing need for practical guidance on addressing these challenges...The Arc is designed to help companies effectively manage the most urgent risks in their operations and maximise their business opportunities to support human rights. Each challenge is an opportunity, and the Arc allows companies to focus their efforts where it counts...To help readers understand this new concept, the Human Rights and Business Department has used a single company throughout this paper -the Coca-Cola Company - as a source of examples to illustrate our model.