In his article "Philanthrocapitalism: after the goldrush"...Michael Edwards raises several serious questions about mixing business principles with philanthropic objectives and elevates the debate about the utility of a market-oriented approach to philanthropy...A large part of his dissatisfaction with merging business approaches with philanthropy results from Edwards's inadequate definition of when business principles should or should not be used...[refers to Brac microfinance initiative in Bangladesh; PepsiCo, Coca-Cola clean-water programmes; Venture-capital project in Hyderabad involving Google.org, Omidyar Network, Soros Economic Development Fund]