Ethan Kapstein is tired of hearing about all the great things corporations are doing in communities... “The previous phase of CSR consisted mostly of ‘happy face reports’...“Now, we want to get a data-driven perspective. The question is, how to provide the relevant data?”...”SABMiller decided to approach Kapstein because it wanted to take a more coherent approach to its sustainable development work. “We wanted a robust system to measure how sustainable development connects with our core business,” says Andy Wales, SABMiller’s head of sustainable development. Kapstein argues that corporations should talk more about the social and economic upsides of simply doing business as usual....Kapstein’s methodology mixes corporate and government data to come up with a snapshot of social, economic and environmental impact. [Also refers to Unilever, Nile Breweries (part of SABMiller)]