Fifteen prominent [Nordic] companies have agreed to join a partnership launched last week that will focus on developing an entirely new business model centering on sustainability. The project, dubbed the Nordic Partnership, was initiated by the World Wildlife Fund for Nature in the four Nordic countries and House of Mandag Morten, a Copenhagen-based news and research provider. Well-known corporate participants include the Danish enzymes and pharmaceuticals group Novo A/S, Volvo Car Corporation [part of Ford], Swedish lumber and paper company AssiDomän, and the Swedish postal service, Posten AB...The objective of the partnership is to develop a business model, based on Nordic values and attitudes, that integrates sustainability into the way businesses are managed, organized and developed.