Corporations sponsoring the Beijing Olympic Games could suffer guilt by association as critics and protesters voice their concerns over China's involvement in the Darfur region of Sudan and its controversial rule over Tibet... Protesters...[want] the companies...involved with the Olympic Games...to use their status and influence to call attention to and show support for ending the genocide in Darfur and China's involvement in Tibet... Torch relay sponsors include The Coca-Cola Co... Coca-Cola is also a worldwide sponsor of the U.S. Olympic Committee along with Johnson & Johnson... The U.S. Olympic Committee's domestic sponsors include AT&T..., Bank of America...and General Motors... Coca-Cola representative...Kerry Kerr told The New York Times..."We feel that using the torch relay to put political pressure on China is not appropriate."