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Article

2 Sep 2009

Author:
Mark Sweney, The Gaurdian [UK]

Starbucks ads trumpet Fairtrade move [UK]

Starbucks is launching a multimillion-pound ad campaign promoting its ethical values as it makes the vast majority of its UK coffee Fairtrade... Starbucks is pushing ahead with a…move to make all of its "espresso-based beverages"… from Fairtrade-certified coffee bean suppliers…Starbucks claims that its move will result in an 18% boost to the amount of Fairtrade coffee sold in the UK and Ireland this year…the campaign highlight the benefits for farmers, who will benefit to the tune of £2.5m annually, according to Starbucks…In July [Starbucks] struck a five-year agreement with the Prince's Trust to work with unemployed young people.