"How Starbucks and Green Mountain serve up shared value", 16 Oct 2014

The more than 70 percent of the global population that is food insecure are the very people we rely on to produce about 70 percent...of the world's food supply. They are typically small farmers living in rural areas across the globe...Today is World Food Day, the opportunity to highlight the call for action to end hunger for the 1 billion currently hungry...and to fulfill our future population's food needs. This year's theme of family farming acknowledges the crucial role these farms play. Building the capacity of smallholder producers is necessary to empower them to move out of poverty and to eradicate hunger.Leading food and beverage companies have taken the challenge. They are addressing hunger and poverty in their suppliers' communities while also delivering value for their companies...Active ahead of the U.N. guidance, Starbucks and Keurig Green Mountain demonstrate how these [the UN Global Compact & Sustainable Agriculture Business Principles] work in practice...[Also refers to Kellogg's, Unilever, Walmart]