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Article

29 Jan 2007

Author:
Ashley Seager, Guardian [UK]

Starbucks stirred by fair trade film

A campaign by Ethiopia to get a fair price for its coffee...kicks off in London today as a spokesman for the east African country's impoverished coffee growers meets Tony Blair. The meeting will be accompanied by a screening of the film Black Gold - an expose of the global coffee industry...Tadesse Meskela, who is the subject of Black Gold, together with the film's English makers, brothers Nick and Marc Francis, are a serious irritant to some of the world's coffee giants - in particular...Starbucks...[which has] put messages on their website saying Black Gold "incompletely represents the work Starbucks is doing"?...[O]ther coffee giants, including Green Mountain...have been willing to engage with Addis Ababa to discuss a voluntary licensing scheme which recognises their ownership of the coffee brands.