Steven Spielberg...[cut his] links with the [Beijing Olympic] Games over China's policy on Darfur... Corporate sponsors, including Coca-Cola, McDonald's, General Electric and Johnson & Johnson, had hitherto largely ignored calls to put pressure on China over Darfur, insisting it was a job for the United Nations, [Jill Savitt, director of the NGO Dream For Darfur,] said... Both GE and McDonald's said yesterday that they would continue to be involved in the Games. However, it may cost them in public goodwill.