Seven supermarket giants have joined the Government's controversial responsibility deal, which is aimed at improving public health while avoiding regulation. Asda, Marks & Spencer, Morrisons, Sainsbury's, Tesco, The Co-operative and Waitrose have all signed up to the plan. It comes as six major health organisations refused to enlist as partners on the alcohol aspects, accusing the Government of allowing the drinks industry to dictate health policy. In the latest move, retailers will increase awareness of alcohol units on drinks and are giving cash to regional programmes aimed at tackling alcohol abuse. It is hoped other sectors, such as manufacturing and catering, will join up in the future.