Two noble goals - the promotion of Middle East peace and the ethical production of sweatshop-free clothing - are being combined in a project launched by a Jewish American businessman and his Palestinian supplier in the West Bank. Adam Neiman...founded Bienestar International, which produces the No Sweat label of shoes and clothing. Last summer he teamed up with Elias al-Arja, a Palestinian Christian who runs a textile factory [Arja Textile]...in the West Bank city of Bethlehem...Awareness among western consumers of working conditions in the developing world has been growing...However, few large companies have comprehensively addressed the challenge of producing clothes that meet a range of labour and ethical standards...Seven per cent of No Sweat's profits are pledged to the Parents Circle Families Forum, a group representing bereaved Israelis and Palestinians...[also refers to Nike]