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Article

18 Jan 2012

Author:
Jon Freedman, GE Power & Water in Environmental Leader [USA]

The Business of Water

The world is dealing with a severe water crisis…[W]e must…change today’s approach to water…[M]anufacturers are the largest users of water…Companies [have]…ideas and tools to help...Programs such as the Aqueduct Alliance…allows companies…map and respond to geographically explicit water risks and opportunities…[and put] fundamental environmental best practices into place…Government and industry alike compete for the same finite water resources…Future success depends on our ability to work together…[E]fficiency must continually be enforced…Understanding the risks – and the opportunities – will place businesses and governments in a more competitive position to…secure a future of water sustainability. [refers to Coca-Cola]