Many [diamond industry leaders] don’t seem to take any of the other issues surrounding diamonds—be it the ongoing concerns about Marange, human rights violations in other diamond fields, or the industry “system of warranties”—seriously at all. For far too many, reform efforts begin and end with the Kimberley Process. They point with justifiable pride to the end of conflict diamonds, but then they don’t think anything more needs to be done...When the industry agreed to the Kimberley Process, it was ahead of the curve. Now it’s behind it...[G]reat strides had been made in developing a gold chain of custody, as well as for minerals like col-tan that are used in electronics...But a diamond chain of custody is considered too radical a proposal for some industry leaders to even discuss...If this industry doesn’t keep up with larger trends in society, it will be buried by them. [Refers to De Beers]