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Article

22 Feb 2010

Author:
[column] Michael Skapinker, Financial Times

The purpose of business is to win respect

Judging by readers’ e-mails, there is a deep unease about the way companies have been run and the role they play in communities... I suspect it is...respect...that people most crave from work: respect not just from their colleagues but from the world. No one wants to have to cringe when they tell people where they work. When, some years back, I talked to managers at Nike about the anti-sweatshop campaign against the company, they said the most damaging impact was on employee morale. People did not like their friends raising the subject.