abusesaffiliationarrow-downarrow-leftarrow-rightarrow-upattack-typeburgerchevron-downchevron-leftchevron-rightchevron-upClock iconclosedeletedevelopment-povertydiscriminationdollardownloademailenvironmentexternal-linkfacebookfiltergenderglobegroupshealthC4067174-3DD9-4B9E-AD64-284FDAAE6338@1xinformation-outlineinformationinstagraminvestment-trade-globalisationissueslabourlanguagesShapeCombined Shapeline, chart, up, arrow, graphLinkedInlocationmap-pinminusnewsorganisationotheroverviewpluspreviewArtboard 185profilerefreshIconnewssearchsecurityPathStock downStock steadyStock uptagticktooltiptwitteruniversalityweb
Article

22 Jan 2013

Author:
Yunnan Environment Development Institute

The story of water: Links between an international company and a local NGO - Case Study Report on CSR cooperation - between YEDI and Diageo China

Yunnan Environment Development Institute (YEDI) began cooperating with a major private company, Diageo…in 2009. Together we completed three “Water of Life” projects in Yunnan…ultimately extended to years of close work on several projects, thus making the arc of our relationship a prime example of the full cooperation process between any NGO and private enterprise. Hence we selected this particular case to focus our study…Our objective is to summarize and review our experiences, including lessons learned, during our cooperation with Diageo so that we may serve as an example for others NGOs in their cooperation with the private sector, hopefully ultimately facilitating smooth cooperation between both parties.