Xerox, a $22 billion company, is the first Fortune-500 corporation to have a female CEO. Its commitment to a diverse workforce began in the 1960s, when the founder pledged job opportunities for the African-American community. Economics correspondent Paul Solman explores how the effort to include and amplify multiple points of view has helped it survive and adapt to an ever-morphing market.

[Video transcript: Burns thinks diversity actually helped save the company. Long threatened by digital imaging, Xerox transformed itself, from machine maker to service provider...The way to weather change, says Burns: Is to engage as much difference, as much breadth as you can, because that gives you little peeks into where some of the big opportunities will be...Moreover, says senior sales vice president Pat Elizondo, diversity in general and women in particular are vital to courting customers for the growing services business: Women are better listeners. It takes patience to truly actively listen and understand and walk away from a client discussion understanding, what are they asking us to give them?...Paul Solman: Men, women, minorities from around the world. Xerox has had a gay and lesbian caucus for more than twenty years. Multiple points of view to adapt to a global, ever-morphing market. The only thing the company doesn’t have: the stereotypes of the past....]