After Natura was certified as the first publicly listed B Corp in December, Unilever CEO Paul Polman says his company is considering pursuing the status. The movement to put purpose at the heart of business strategy has received a major boost with news that several multinationals, including consumer goods giant Unilever, are considering becoming B Corps, for-profit corporate entities that commit to positive social and environmental goals...B Corps are certified by NGO B Labs as contributing social and environmental benefits beyond the financial bottom line....The company’s chief executive Paul Polman told Guardian Sustainable Business in Davos that becoming a B Corp would send a powerful signal that the purpose of business is not just profit, but to have a positive impact on society and the environment.