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Article

5 Jun 2007

Author:
Environment News Service (ENS)

WWF and Coca-Cola Embark on Water Conservation Initiative

...WWF and The Coca-Cola Company today announced collaboration on a new worldwide initiative...to conserve water resources and replace the water used to produce its drinks... The company will have challenging work to control its franchise bottlers, some of which are alleged to be violating environmental laws in India. A team of investigators led by the India Resource Center released a report Monday on violations by a Coca-Cola bottling plant in Sinhachawar, Uttar Pradesh... In an address...in May, [CEO Neville Isdell]...said the company is working with many partners in India to improve watershed management, and with the Central Ground Water Authority, local governments and communities to expand the use of rainwater harvesting technology.