"KLM denies greenwashing, asks court to reject ad restrictions", Reuters, 28 September 2023

Airline KLM denied having misled consumers with advertisements including its "Fly Responsibly" campaign, and asked a Dutch court to reject a suit brought by environmental activists...

The Sept. 27 filing at Amsterdam District Court is KLM's formal response to a closely-watched suit brought by environmental group Fossil Free seeking to prevent the airline from advertising about its sustainability efforts. The group argues all such ads are misleading "greenwashing", given that flying is still a major source of carbon dioxide emissions.

In its response, KLM said the 19 advertisements in the suit, including its 2019 "Fly Responsibly" campaign, were not misleading, that they have now been discontinued anyway, and that it has a right to advertise.

KLM, the Dutch arm of Air France-KLM (AIRF.PA), acknowledges that its operations cause pollution...

In June, the airline lost a bid to have the suit dismissed. Fossil Free is seeking a public retraction and ban on future ads.