'Woolworths launches "Are you with us?" a sustainable collaboration with Pharrell Williams', 14 Apr 2015:…Woolworths [CEO]…Ian Moir, has announced a partnership with…musician...Pharrell Williams…in a…series of sustainability-focused projects…“Pharrell is a global icon for social cohesion, advancement through education and environmental awareness…values [that] lie at the heart of our business…We hope Pharrell will help us make sustainability cool for the next generation…and help us create a better future for our children, our country and our planet,”…Woolworths Good Business Journey [GBJ] is the driving force behind the partnership…GBJ is a commitment to ethical trade, sustainable farming and production methods, and social responsibility. The call-to-action…“Are you with us?”…asks customers [among other things]…to help…raise R100 million for schools in need across South Africa…[and design sustainable t-shirts] with Bionic Yarn®, a company that creates fabric out of recycled plastic waste…[Pharrell Williams in a statement said] [w]e’re on a mission to change the world…Earlier this year at Davos, we announced the launch of ‘Harmonising Humanity’…[t]o call together everyone around the world who believes that…good businesses should do good business…