Companies considering scaling back their sustainability initiatives in response to the economic downturn have today been urged to "think twice" after research released yesterday by consultancy giant AT Kearney showed that those businesses with the most effective green strategies tend to outperform their rivals financially. The new study...found that in 16 of the 18 industries studied, the stock price of those companies committed to sustainability outperformed the industry average by 15 per cent...Those companies operating in the auto, chemicals, media and financial services industries with sophisticated sustainability policies outperformed their peers by the greatest amount...