While the Joint View engages in flights of inappropriate rhetoric (that the Norms will undermine human rights and lead to vituperative and unfair condemnation), the more serious objections stem from an outdated but correctable misconception that international law doesn’t reach private actors. Once this misunderstanding is corrected, one hopes that the ICC and IOE will not stand in the way of the Norms, but will realize that they represent an excellent cornerstone in the pathway to a more just and prosperous world that serves the interests both of human rights and business.