More than 70 companies, civil society organisations and trade unions are calling for a Finnish law on mandatory human rights due diligence. The campaign reminds politicians that Finland is being left behind in the global trend towards binding regulation on business and human rights... Such a law would be based on the concept of human rights due diligence defined in the UN Guiding Principles on Business and Human Rights. The responsibility for monitoring value chains should be shifted from customers to companies themselves... The #ykkösketjuun campaign calls for the law on mandatory human rights due diligence to be included in the legislative agenda of Finland’s next government. “Human rights are a big deal and advancing them through binding regulation benefits everyone. Common rules on human rights create a fair operating environment for companies,” says Fazer Group’s Director on Corporate Responsibility Nina Elomaa... “Binding regulation on corporate responsibility would also increase the competitiveness of Finnish labour,” reminds Jarkko Eloranta, President of the Central Organisation of Finnish Trade Unions SAK. [also refers to Kotipizza Group]