[Three] non-governmental organisations have filed the first European complaint against French supermarket chain Auchan for dishonest commercial practice…The…NGOs…have accused the supermarket of lying to their customers about production conditions abroad after investigations revealed that Auchan labels were found in the rubble of the collapsed factory…Auchan has denied having any relation with Rana Plaza and said it had been the victim of “concealed subcontracting”…The supermarket said it has taken measures since the tragedy, including signing the “Fire and Safety Agreement”…in an effort to improve building safety measures in Bangladesh's textile sector…The NGOs said that even though Auchan cannot be held responsible for the deaths of its subcontractor employees, the supermarket should be “vigilant in its entire production chain”…