...[T]he No Dirty Gold campaign [has] identified your company as "lagging behind" on making commitments to supporting reform of the gold-mining industry... Through numerous letters we have raised with you our concerns about the serious human rights and environmental problems associated with gold mining, and urged that your firm make commitments to more responsible sourcing of gold... We urge you once again to join leading jewelry firms in endorsing the "Golden Rules," criteria for more responsible production of gold. [letter sent to: ][Business & Human Rights Resource Centre invited Rolex, Wal-Mart, Sears/KMart, Jostens, QVC (part of Liberty Media), Fred Meyer Jewelers (part of Kroger), Whitehall Jewellers, JC Penney to respond to the allegations. Jostens, Fred Meyer Jewelers, QVC, JC Penney, Wal-Mart responses are below. Sears/KMart, Rolex and Whitehall Jewellers declined to respond]