"Chinese E-Commerce Giants Under Fire for Alleged Legal Violations in South Korea," 19 Feb 2024

[...] Reports from the retail sector on February 18 have revealed that Alibaba Group’s AliExpress and Temu have been sending promotional messages, app push notifications, and emails without clearly marking them as advertisements, a practice that goes against South Korean regulations.

[...] Failing to comply with this stipulation can result in a fine of up to 30 million won. [...] Furthermore, Temu appears to neglect the mandatory disclosure of app access permissions upon installation and execution, a step that is customarily the first interaction when downloading and running online shopping mall apps.

[...] Concerns have been raised within the South Korean retail industry regarding the potential misuse of personal information provided to Chinese sellers on platforms like AliExpress and Temu, which could lead to crimes such as voice phishing.

[...]