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Baidu

  • Software & Services, Technology: General, Internet & social media, Finance & banking
  • China

  • Baidu Inc. (Baidu) is a multinational technology company headquartered in China. The company provides internet-related services, including internet search, online marketing solutions, cloud and platform solutions, entertainment, advertising, and financial payments.

From the Resource Centre ? This section is a non-exhaustive snapshot of company behaviour recorded by the Resource Centre. We record allegations of abuse, seek company responses, profile lawsuits, and record attacks against Defenders working on business issues.

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HRD Attacks

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Allegations

Indicators

Global Network Initiative ? Membership in the Global Network Initiative, an alliance that helps companies respect freedom of expression and privacy rights when faced with government pressure to hand over user data, remove content, or restrict communications.
Indicator last reviewed 05-01-2024

UN Global Compact ? Membership in the United Nations Global Compact, a voluntary initiative based on CEO commitments to implement universal sustainability principles and to take steps to support UN goals.
Indicator last reviewed 05-01-2024

Transparency Report ? Reports detailing how the company processes third-party requests and enforces internal rules regarding people’s data and mitigates risks to their rights. Latest available report linked.

Human Rights Policy ? Company policy describing its approach and commitment to human rights
Indicator last reviewed 05-01-2024

Business Code of Conduct ? A company code of conduct (or code of ethics) is a company document in which it sets out a set of principles that it commits itself to follow, or requires its employees and/or subcontractors to follow.
Indicator last reviewed 05-01-2024

Stories with associated response requests ? We sought responses from Baidu to the allegations raised in these stories. Find out more about our Company Response Mechanism.

Benchmark rankings

Digital Inclusion Benchmark 2021
? A ranking of 150 influential technology companies on four areas of digital inclusion: enhancing universal access to digital technologies; improving all levels of digital skills; fostering trustworthy use by mitigating risks and harms; innovating openly, inclusively, and ethically.
54 / 100
Digital Inclusion Benchmark 2023
? The third iteration of the Digital Inclusion Benchmark by World Benchmarking Alliance measures and ranks 200 of the world’s most influential technology companies on their responsibility to advance a more inclusive digital society.
44 / 100
Digital Inclusion Benchmark 2020
? A ranking of 100 influential technology companies on four areas of digital inclusion: enhancing universal access to digital technologies; improving all levels of digital skills; fostering trustworthy use by mitigating risks and harms; innovating openly, inclusively, and ethically. (Benchmark uses a 0-2 point scoring system, adjusted here to show percentage score.)
42 / 100
RDR Corporate Accountability Index 2020
? The 2020 Ranking Digital Rights Corporate Accountability Index evaluated 26 of the world’s most powerful digital platforms and telecommunications companies on their disclosed policies and practices affecting people’s rights to freedom of expression and privacy.
25 / 100
RDR Corporate Accountability Index 2019
? The 2019 Ranking Digital Rights Corporate Accountability Index evaluated 24 of the world’s most powerful digital platforms and telecommunications companies on their disclosed policies and practices affecting people’s rights to freedom of expression and privacy.
23 / 100
Global Child Forum Benchmark: The State of Children’s Rights & Business 2023
? The Global Child Forum global benchmark 2023 evaluates 795 companies' impact on children, based on the Children’s Rights and Business Principles.
4.7 / 10

Top associated countries

Baidu has been referenced in news articles and reports on our website.

Company mentions (Articles, reports, news etc.)

Company headquarters

Company mentions (Articles, reports, news etc.) in disputed regions

Company headquarters in disputed regions