‘Globalisation isn’t working’ was the post-Brexit conclusion of Financial Times columnist, Philip Stephens. The shock vote has left UK liberals and progressives reeling, and wiped billions from the value of companies around the world. Another fear from the UK vote to leave the European Union is that this may be the sharpest crystallisation yet of political leadership from a populist, hard-right, nationalism. This shift also appears to be gripping sections of the USA, major European nations, India, and many more countries.

What has this global phenomenon to do with the movement to put human rights at the core of business models and behaviour? A lot.

The majority of Brexit voters came from two social classes: large sections of working class people, and a disappointed middle class. Both feel that globalisation, epitomised by EU membership, has not worked for them. Since the 2008 crash, both have seen their incomes stagnate or fall, and both have felt an increasing precariousness and insecurity from the casualization of work in the UK. Each of these factors have been exacerbated by the unequal austerity visited on them by the UK Government since 2010. While public services have been withdrawn, people have looked through the windows of a ballooning luxury goods market in the UK as banks have been bailed out with public money and astronomical executive bonuses continue to be paid; international companies with massive operations in the UK have contributed almost no tax; and companies like Sports Direct have paid below the minimum wage and left workers on exploitative “zero hours contracts” in such fear of losing their jobs that they were scared to take time off to care for a sick child or their own ill health. This culture reportedly led to multiple emergency ambulance call outs including to one worker who gave birth in the warehouse toilets.

This is a familiar story which has played out globally. Unscrupulous politicians have exploited understandable public ire to blame ‘the European Union’, ‘immigrants’, ‘the establishment’, ‘experts’, and ‘human rights’. But the economic and social causes of their anger and outrage point elsewhere.

If our societies want to cleave to principles of freedom, human dignity, and fairness, then markets have to demonstrate they can deliver these values.

The economy we have built isn’t the economy that delivers shared prosperity and shared security for the majority. Business and human rights has a fundamental role to play in creating solutions. Business and human rights is about how companies make their money; not what they do with the money they make. Governments and business together have the opportunity to create more inclusive economies with greater equality of outcome and opportunity, where risks are shared. The alternative is what we have now: public trust in companies at a nadir, and a rising culture of blame focused on the most vulnerable in our societies.

Here are four stark contrasts in business approaches to achieving the human rights of livelihood and security that have been reported to the Business and Human Rights Resource Centre in recent times:

• The Coalition of Immokalee Workers and major US tomato buyers in the USA have together successfully pressed for workers to receive an extra penny a pound, provide dignified living conditions, and confront sexual abuse. Contrast this with the 400,000 migrants in Italy’s tomato fields typically earning 40% less than the minimum wage in slave-like conditions, with the UK and German tomato-buyers as the main market, and almost no action on their part to end this grisly exploitation.
• In January 2016, the Resource Centre surveyed European high street brands regarding their efforts to protect Syrian refugees in their Turkish supply chains from forced labour and sexual exploitation. The contrast in concern was shocking. Some like Next had established a refugee action plan, communicated to their suppliers that refugees must not be dismissed or discriminated against, insisting on the payment of a gross minimum wage for refugees, and provided social support. C&A, Primark, and White Stuff had similar approaches. But more than three quarters of the brands appeared to be sourcing from Turkey with one eye open to price and profits, and the other closed to the exploitation of the most vulnerable.
• Starbucks paid almost as much UK tax in 2015, as it did in its first 14 years in the UK. Pre-tax profits leapt mysteriously from £2 million in 2014 to £34.2 million in 2015 resulting in £8.1 million going to the UK Treasury. This welcome volte-face came after Starbucks became the icon of aggressive tax avoidance in 2012 for declaring a loss to the UK tax authority, yet boasting to investors of its ‘profitable’ UK market.
• When Myanmar introduced a new minimum wage in December 2015, 90 apparel manufacturers said they would close their factories and leave if it was applied to the apparel sector. But then 10-15 major western high street brands told the government they would not be able to source from Myanmar if the minimum wage was not applied. The result: workers in clothing factories have the minimum wage - still far from a living wage, but an advance nevertheless.

What each of these examples shows is that the behaviour of business in a globalised world matters fundamentally to the character of our economy and, ultimately, the culture of our societies.

It is time for progressive companies to separate themselves from self-seeking business associations that oppose any incentives and regulation for greater inclusivity as an unacceptable ‘cost to business’.

Abuse of human rights in markets, and the rise of inequality and insecurity are not inevitable. If our societies want to cleave to principles of freedom, human dignity, and fairness, then markets have to demonstrate they can deliver these values. This is surely the time when governments, business, and civil society have to think radically about how to create more inclusive economies. If our business and human rights movement cannot contribute powerfully to this agenda, then we risk, rightly, sinking into irrelevance.

It is time for progressive companies to separate themselves from self-seeking business associations that oppose any incentives and regulation for greater inclusivity as an unacceptable ‘cost to business’. Companies need to cooperate boldly with governments for ambitious goals such as a living wage, as the ACT initiative (involving international brands & retailers, manufacturers, and trade unions) is doing in South East Asia. Companies need to go beyond respecting, to fulfilling human rights: to being judged by how their approach to rights of workers and communities contributes to the progressive realization of health, education and other economic and social needs.

It is time for timid governments to move beyond asking for voluntary corporate transparency in domestic and international supply chains, and instead support responsible companies by outlawing exploitative behaviour through action such as mandatory due diligence to prevent human rights abuse, enforced by well-resourced inspectorates. We need a fair tax system, and we must avoid the race to tax haven levels of corporate taxes (perhaps in panic at the prospect of disinvestment, the UK has just announced a cut in corporation tax to 15%, passing the debt burden from 2008 further to the public).

The business and human rights movement has an enormous amount to offer in terms of principles and experience in generating feasible and transformational solutions to this global challenge. We must make this urgent contribution count. 

Our movement needs to connect with the fast-growing movement of ‘for-benefit’ corporations, and social enterprises that seek a radical shift in the purpose of companies. The fact that Paul Polman, CEO of Unilever, has declared he wants the consumer goods giant to consider B-Corp status demonstrates the leadership that we need from companies to balance the need for profit, with the need to earn a social license to operate by creating positive social impact.

‘Globalisation isn’t working’. At least, the current model is simply not sustainable. That’s the bad news. However, the business and human rights movement has an enormous amount to offer in terms of principles and experience in generating feasible and transformational solutions to this global challenge. We must make this urgent contribution count. The danger is that unless we are bolder, more forthright, and better connected to similar movements, we will become irrelevant - our voices could be drowned out by the baying voices of blame and bigotry.