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Article

17 Apr 2017

Author:
Jena McGregor, Washington Post (USA)

China: Starbucks to offer health insurance to employees' parents in the country

" In China, Starbucks is offering health insurance to a surprising group of people", 11 Apr 2017

In China, Starbucks already invites workers' parents to an annual employee meeting. Now it's planning to offer those parents health insurance. The coffee giant said…that it would begin offering a “critical illness insurance plan” to its eligible full-time employees in stores operated by the company in China. The locally minded benefit, a response to traditional family values in China that could help retain workers in a crucial market, will cover employees' parents for 30 illnesses, such as cancer and heart disease, as well as some surgeries. The benefit, which will launch in June, is estimated to cover 10,000 parents of Starbucks workers in China.

…China…has become increasingly important to the Seattle-based company…The parental health perk is also a strategic move that could help retain employees and foster goodwill at a time when U.S.-Chinese political tensions are high, Bloomberg reported. A Starbucks spokeswoman said retention is a "key outcome" of offering "locally relevant" benefits like this one…