[I]n the mid-1990s, when...[Sir Geoffrey Chandler] was pioneering the Amnesty Business Group, I remember attending several conferences and business school seminars where he spoke, again always passionately, about the purpose of business being to create value for society as a whole. The pursuit of profit, he argued, was a means to this higher end, not an end in itself. He spoke of business leaders needing to take a kind of ‘Hippocratic Oath’ on taking high office, to focus their business strategy on this holistic view of their companies’ bottom lines.