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Article

19 Sep 2016

Author:
Saritha Rai, Livemint [India]

Google, Microsoft, Yahoo will block Indian gender-selection ads

Alphabet Inc.’s Google, Yahoo! Inc. and Microsoft Corp. have agreed to block ads for Indian services that help determine a baby’s sex before birth, adhering to laws intended to address one of the world’s worst gender imbalances...All three companies pledged to honour bans on the promotion of sexual-determination tests and related products, the health ministry told India’s Supreme Court on Monday. The court was hearing a case that sought the abolition of all content on search engines that promote such services...Google said it has taken action to prevent searches and advertising to comply with local laws. That includes disabling auto-complete predictions for relevant terms on its site and showing a warning that tells users pre-natal gender screening or testing is illegal in India...Yahoo said in an e-mail the company can’t comment because the matter is subjudice. Microsoft didn’t immediately respond to requests for comment.