Children in the slums of India today are stitching footballs that will be sold at bargain prices in Australian retail stores…why don't companies feel more pressure to secure a "clean supply chain…So, if it's not consumer pressure or the prospect of rising shareholder value, what will motivate companies? At this point in time the best leverage comes from the corporate competition to retain, recruit and motivate top talent…it's important for NGOs to devote resources to engage corporations in creative social change activities as they do to educate and mobilise consumers to make a principled stand.