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Article

4 Nov 2024

Author:
Nandini Singh, Business Standard (India)

India: Festive season brings intensified workload, tight targets & stress to gig workers, employers should prioritise well-being

"Stress, isolation, burnout: The hidden cost of festive boom on gig workers,"

The festive season, marked by a surge in consumer activity, brings unique pressures for gig workers, especially those employed by major companies in sectors like delivery, ride-sharing, and hospitality. With increased demands, gig workers face an intensified workload that often compromises their mental and physical health. However companies can and should adopt proactive strategies to support their gig workforce during these high-stress periods...

Studies have consistently shown that gig workers experience significant stressors impacting their health, particularly mental wellbeing. During festive periods, these pressures are amplified: eCommerce booms, travel spikes, and consumer demand surges. For migrant gig workers, the inability to travel home to celebrate with family compounds the emotional toll, adding to feelings of isolation...

Here are six effective measures organisations can implement to make a difference:

  1. Prioritise communication
  2. Promote mental health awareness
  3. Provide assessment tools
  4. Offer mobile-friendly wellbeing tools
  5. 5. Incorporate soft skills training
  6. Ensure access to professional support

...

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