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Article

13 Oct 2006

Author:
Sarah DiLorenzo, Associated Press

Macy's Partners With Rwandan Widows

When Macy's decided to sell baskets made by Rwandan widows, the store was swayed in part by the prospect of contributing to a developing economy and in part by the women's tale of suffering during their country's 1994 genocide. But Macy's was clear: This may have been charitable, but it was not charity... "This is a business partnership," said Ronnie Taffet, vice president for public relations at the store, a unit of Federated Department Stores Inc... "In practical terms, basket-making is an opportunity for unity, for reconciliation," said Consolee Mukanyiligira, coordinator for the association of genocide widows, known by its French acronym, Avega. [also refers to development partnerships involving Starbucks, DaimlerChrysler]

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