AI is advancing rapidly... these advances bring enormous opportunities to address big social challenges... AI also brings social risks, including new forms of discrimination arising from algorithmic bias, labor impacts arising from the displacement of workers by machines, increased potential of surveillance by employers and the State using tracking devices and facial recognition tools, and new risks to child rights as the volume of data collected about children increases substantially... We believe that rights-based approaches offer a robust framework for the responsible development and use of AI and should form an essential part of business policy and practice... [W]e use this paper to describe why the principles and core concepts within the business and human rights field offer a compelling baseline from which to define and implement responsible business practice. We do this through the articulation of 10 beliefs that are grounded in the UN Guiding Principles on Business and Human Rights,... [including that] [a]ll actors in all industries across the AI value chain have responsibilities—including those buying and using AI solutions outside of the technology sector;... responsible business conduct is about the business models and strategies used by companies to take AI to market, not just... specific AI technologies;... [and] [t]hose whose human rights have been violated... by the deployment of AI solutions should have access to remedy.