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Article

6 Feb 2017

Author:
Kyle Munzenrieder, W Magazine

USA: Nike & Adidas among first apparel companies to take public stance against Trump's order

"Both Nike and Adidas Speak Out Against Trump's Travel Ban", 31 Jan 2017

[It is rare] that...sneaker companies speak out on politics. Yet, both the CEO of...Nike and...Adidas have spoken publicly against...Trump's...travel ban. [B]oth companies support athletes, employees, and creatives across the globe. "Nike believes in a world where everyone celebrates the power of diversity," read [Nike CEO] Parker's statement."Regardless of whether or how you worship, where you come from or who you love, everyone’s individual experience is what makes us stronger as a whole." He then highlighted the story of Nike-sponsored athlete Mo Farah, a British citizen born in Somalia...based near the Nike Oregon Project... Somalia is one of seven countries singled out in Trump's...order. Adidas also iterated their corporate concern about the ban in a statement. "Our company is built on the core belief that 'through sport, we have the power to change lives, [s]port has shown in the past and will show over and over again in the future that it can bring people together from all over the world—regardless of their nationality, gender, age, religion or sexual orientation." Nike and Adidas join a growing list of major companies voicing their opposition to or concern about the ban...[refers to Apple, Google, Netflix, Starbucks].

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