"Lego unveils minifigure in wheelchair after #ToyLikeMe campaign pushes for disability representation", 28 Jan 2016

The first ever Lego figure in a wheelchair has been spotted at the Nuremberg and London toy fairs, featuring a beanie-hatted character alongside a helper dog…The sighting is significant, given Lego has recently been accused of a lack of diversity in its figures. The #ToyLikeMe campaign, launched last year, resulted in over 20,000 signatures to a Change.org petition, which lobbied Lego to include disabled figures in its sets. Its co-founder Rebecca Atkinson wrote in the Guardian in December: “…This is more than just about sales figures or disability access, it’s about changing cultural perceptions. It’s about brands such as Lego using their vast power of influence to positive effect.” Lego initially resisted the call…But the new set seems to mark an about-turn…