"L'Oreal Adds a Feminist Label", 27 Aug 2014

On Tuesday, L'Oreal USA...[was given] the Economic Dividends for Gender Equality certification, which recognizes companies for promoting gender equality in the workplace...EDGE is an attempt to tie commerce to a social cause. L'Oreal USA was the first company in the U.S. to receive the label. Started at the World Economic Forum in Davos, Switzerland, in 2011...But what does it mean, exactly? The criteria seem a bit vague...EDGE says it evaluates companies across five broad areas: recruitment and promotion, leadership training and mentorship, flexible work, company culture and equal pay. But it doesn't make specific metric requirements available on its website, and L'Oreal didn't reveal data or specific policies...L'Oreal is one of a handful of companies globally to receive the EDGE certification, joining the Mexican bank Compartamos Banco and the Swiss parts of Ikea and Deloitte.